As a new content marketer, when you first realize the amount of content you’re going to need to create, your first response is probably something along the lines of “How am I ever going to come up with enough fresh ideas?” It can be a struggle to find fresh topics that keep the attention of your audience.
We’ve all seen them as we scroll through our Facebook newsfeeds: Posts promising to shock and amaze us. You know the posts we’re talking about, the ones that are clearly designed to entice you to click, but rarely deliver on the amazement they promise.
Influencer outreach is a cornerstone of any successful content marketing strategy. Because word of mouth and personal recommendations are among the most powerful marketing tools there are, building relationships with those who have credibility and authority with your target audience is a cornerstone of your marketing success.
Usually, content is seen as a marketing strategy geared toward attracting new customers. We’ve all heard how a great blog post or social media feed can engage an audience and spur them to respond to your offers and become longtime customers. But what about your existing customers? How can you use your content to keep them satisfied with your business?
The fact is, content can actually be an important part of your customer service strategy.
Undoubtedly, blogger outreach is a key part of your content marketing strategy — and potentially a very frustrating exercise. Bloggers are often some of the most important influencers in your industry, and strong relationships can help extend the reach of your content and improve your visibility among your audience.
Backlinks are the foundation of any strong SEO strategy. The more high-quality sites that link to your site, the higher you rank in search results, and the more traffic you see to your site.
Building backlinks isn’t always easy, though, and some of the techniques that were popular even a few years ago (like buying links) are little more than an express lane to Google penalty land.
Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.
About the Company
Seek Visibility is an online marketing company based in Las Vegas that provides link building, content marketing, and SEO services to companies of all sizes. Seek Visibility publishes expert content on some of the web’s most trusted and sought-after platforms, to help grow the brand recognition their clients need to reach current and future target demographics.
Many content marketers take the “build it and they will come” approach to content promotion. Does this sound familiar: You create some killer content, optimize it with all of your most important keywords, meta tags, and the like, then post it. After the content is posted and shared on your website and across various social media platforms you wait for people flock to this content in droves and share it.
Sometimes a small business may question the need for a blog on their website, especially if they only have a small informational type of site with only a handful of pages. They may think that they don’t have the time to manage a blog; they may not think that they have writing skills to consistently create new and engaging content, they may just not know how or where to begin.