In today’s digital age, content marketing is no longer a luxury. It’s absolutely necessary if you want to take your content to the next level by developing a better connection with your audience and reaching new prospects. If you take a look around, you’ll see content everywhere: corporate blogs, videos on Snapchat, pictures on Facebook and even simple Tweets are great examples.
You always wanted to be a writer, and your business blog has given you that chance. On your blog, you can publish whatever you like — tips and tricks for products, industry news, employee spotlights, and more. There’s only one catch: If you want anyone to read what you write, you have to work for it.
It’s the question that plagues anyone who has ever published anything online: If a blogger has no followers, do they really make a sound?
Okay, so that’s a bit of a mixed metaphor, but you get the idea. Everyone who has a blog wants people to see it.
Ranking high in Google’s search results is a top priority for any website. There is a science to Guest Posting for SEO purposes. Considering that Google processes 40,000 search results every second — which is more than 3.5 million search results per day — you can be certain that your audience is using the search engine to navigate the web.
When talking about the ideal length for content, most of the time we hear the same thing: Shorter is better. We’re constantly being reminded about users’ short attention spans, and how they will click away if you don’t get their attention in a few seconds.
One of the most important aspects of any content strategy is building influencer relationships. Partnering with those people who have a strong following and high levels of influence in your industry can help get your ideas and your brand in front of the right people and help your business grow.
You hear the same advice all of the time: that you have to create quality content because quality equals more engagement. But that begs the question: What exactly does that mean?
There are so many different definitions of quality that it can feel like you have to jump through flaming hoops in order to create quality content and even then, you’re not getting the response you want.
We hear a lot about the importance of engagement with content. Even the best content in the world isn’t going to help you meet your goals if it isn’t engaging — that is, if it doesn’t get your audience to actually stop and take notice of what you’re offering, and take action, it’s not going to do much to move your business forward.
When it comes to SEO for your content marketing, you probably think you have a good grasp on all the tricks. You’re doing keyword research, you’re using metadata correctly, your content is great, and you’re doing everything you can to promote it.
Once only used on Twitter to help users find and participate in Twitter conversations, hashtags have become a ubiquitous part of life — even being used (to the chagrin of many) in actual face-to-face conversation. However you might feel about hashtags, though, they are here to stay and are an important part of a successful social marketing campaign.