Undoubtedly, blogger outreach is a key part of your content marketing strategy — and potentially a very frustrating exercise. Bloggers are often some of the most important influencers in your industry, and strong relationships can help extend the reach of your content and improve your visibility among your audience.

Ask anyone involved in marketing and they will tell you that publishing content is a key part of any strategy. More consumers make buying decisions based on articles than ads. The digital age has turned everyday people into product researchers, testers, and reviewers.