Hashtags 101: #TipsforBetterTags

Hashtags 101: #TipsforBetterTags

Once only used on Twitter to help users find and participate in Twitter conversations, hashtags have become a ubiquitous part of life — even being used (to the chagrin of many) in actual face-to-face conversation. However you might feel about hashtags, though, they are here to stay and are an important part of a successful social marketing campaign.

3 Easy and Clever Ways to Build Backlinks

Backlinks are the foundation of any strong SEO strategy. The more high-quality sites that link to your site, the higher you rank in search results, and the more traffic you see to your site.

Building backlinks isn’t always easy, though, and some of the techniques that were popular even a few years ago (like buying links) are little more than an express lane to Google penalty land.

How to Increase the SEO Value of Your Landing Pages

Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.