In today’s digital age, content marketing is no longer a luxury. It’s absolutely necessary if you want to take your content to the next level by developing a better connection with your audience and reaching new prospects. If you take a look around, you’ll see content everywhere: corporate blogs, videos on Snapchat, pictures on Facebook and even simple Tweets are great examples.
4 Ways to Take Your Content to the Next Level
Need More Content? Go Long!
5 Tips for Better Influencer Relationships
The Surprising SEO Tool You Aren’t Using — But Should Be
Hashtags 101: #TipsforBetterTags

Once only used on Twitter to help users find and participate in Twitter conversations, hashtags have become a ubiquitous part of life — even being used (to the chagrin of many) in actual face-to-face conversation. However you might feel about hashtags, though, they are here to stay and are an important part of a successful social marketing campaign.
The Worst Branding Mistakes in 2016

Who wouldn’t want to go viral and monetize the opportunity? Every business with a myriad of marketing tactics wish for it to go viral whether on social media or on the web.
A “viral” branding may be beneficial or detrimental to the business at hand, depending on the reasons why a certain effort is receiving so much attention.
Are You Looking for Love in the Wrong Places? How to Identify the Right Social Media Influencers
As many as half of all purchasing decisions are influenced by word-of-mouth. Nearly everyone is more likely to act based on a recommendation from someone that they trust and respect than they are to be influenced by advertising or marketing, which is why knowing how to Identify the right social media influencers has become such an important part of so many marketing plans.
6 Signs That Your Content Marketing Is Doomed to Failure + How to Fix It
By now, you’ve hopefully realized that in order for your business to be successful in content marketing, you need to have a strategy. Content is no longer something that you can think about occasionally with a blog or social post now and then. It deserves a much more focused effort.
How to Add Videos to Your Blog and Keep Readers Coming Back
By now, you’ve probably heard that if you add videos to your blog it's one of the best ways to attract readers and increase conversions. Videos can do so much more than the written word: They can be more engaging, explain complex concepts in a simpler way, provide a stronger representation of your brand, and even just help your followers get a better sense of your voice and your brand.
How to Increase the SEO Value of Your Landing Pages
Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.
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