In today’s digital age, content marketing is no longer a luxury. It’s absolutely necessary if you want to take your content to the next level by developing a better connection with your audience and reaching new prospects. If you take a look around, you’ll see content everywhere: corporate blogs, videos on Snapchat, pictures on Facebook and even simple Tweets are great examples.
When talking about the ideal length for content, most of the time we hear the same thing: Shorter is better. We’re constantly being reminded about users’ short attention spans, and how they will click away if you don’t get their attention in a few seconds.
One of the most important aspects of any content strategy is building influencer relationships. Partnering with those people who have a strong following and high levels of influence in your industry can help get your ideas and your brand in front of the right people and help your business grow.
When it comes to SEO for your content marketing, you probably think you have a good grasp on all the tricks. You’re doing keyword research, you’re using metadata correctly, your content is great, and you’re doing everything you can to promote it.
Once only used on Twitter to help users find and participate in Twitter conversations, hashtags have become a ubiquitous part of life — even being used (to the chagrin of many) in actual face-to-face conversation. However you might feel about hashtags, though, they are here to stay and are an important part of a successful social marketing campaign.
Who wouldn’t want to go viral and monetize the opportunity? Every business with a myriad of marketing tactics wish for it to go viral whether on social media or on the web.
A “viral” branding may be beneficial or detrimental to the business at hand, depending on the reasons why a certain effort is receiving so much attention.
As many as half of all purchasing decisions are influenced by word-of-mouth. Nearly everyone is more likely to act based on a recommendation from someone that they trust and respect than they are to be influenced by advertising or marketing, which is why knowing how to Identify the right social media influencers has become such an important part of so many marketing plans.
By now, you’ve hopefully realized that in order for your business to be successful in content marketing, you need to have a strategy. Content is no longer something that you can think about occasionally with a blog or social post now and then. It deserves a much more focused effort.
By now, you’ve probably heard that if you add videos to your blog it's one of the best ways to attract readers and increase conversions. Videos can do so much more than the written word: They can be more engaging, explain complex concepts in a simpler way, provide a stronger representation of your brand, and even just help your followers get a better sense of your voice and your brand.
Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.