In today’s digital age, content marketing is no longer a luxury. It’s absolutely necessary if you want to take your content to the next level by developing a better connection with your audience and reaching new prospects. If you take a look around, you’ll see content everywhere: corporate blogs, videos on Snapchat, pictures on Facebook and even simple Tweets are great examples.

As many as half of all purchasing decisions are influenced by word-of-mouth. Nearly everyone is more likely to act based on a recommendation from someone that they trust and respect than they are to be influenced by advertising or marketing, which is why knowing how to Identify the right social media influencers has become such an important part of so many marketing plans.

By now, you’ve hopefully realized that in order for your business to be successful in content marketing, you need to have a strategy. Content is no longer something that you can think about occasionally with a blog or social post now and then. It deserves a much more focused effort.

By now, you’ve probably heard that if you add videos to your blog it's one of the best ways to attract readers and increase conversions. Videos can do so much more than the written word: They can be more engaging, explain complex concepts in a simpler way, provide a stronger representation of your brand, and even just help your followers get a better sense of your voice and your brand.

Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.