Bloggers have long known that Pinterest is an effective tool to grow your blog. Pinning content from your own blog, as well as from other sources, can help build your brand, drive traffic to your site, and grow your audience.
Yet in many cases, bloggers aren’t doing everything they can to increase their followers via Pinterest.
It’s the question that plagues anyone who has ever published anything online: If a blogger has no followers, do they really make a sound?
Okay, so that’s a bit of a mixed metaphor, but you get the idea. Everyone who has a blog wants people to see it.
About two years ago, Google’s Matt Cutts sent shockwaves through the content marketing world when he said, “Guest blogging is dead.” Cutts’ based his assertion on a growing trend in guest blogging of low-quality articles and posts, which amounted to little more than spam.
In the world of digital marketing, it seems that everyone is talking about the concept of “relevant” content. “You have to post relevant content!” you hear the experts say. “If it’s not relevant, it’s just noise!”
The problem is, with all of their calls for relevancy, there isn’t a whole lot of explanation about what “relevant content” actually means.
