Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.

It’s the question that plagues anyone who has ever published anything online: If a blogger has no followers, do they really make a sound?

Okay, so that’s a bit of a mixed metaphor, but you get the idea. Everyone who has a blog wants people to see it.

Pretty much everyone has received a form letter of some type in their lives. “Dear Friend,” they often begin, or with some other overly familiar greeting. Sometimes, these letters even insert your name at random intervals or mention something that the sender thinks they know about you.