Improve Your Customer Service With Content

Usually, content is seen as a marketing strategy geared toward attracting new customers. We’ve all heard how a great blog post or social media feed can engage an audience and spur them to respond to your offers and become longtime customers.  But what about your existing customers? How can you use your content to keep them satisfied with your business?

The fact is, content can actually be an important part of your customer service strategy.

How to Increase the SEO Value of Your Landing Pages

Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.

Content Promotion Is Not SEO

Many content marketers take the “build it and they will come” approach to content promotion. Does this sound familiar: You create some killer content, optimize it with all of your most important keywords, meta tags, and the like, then post it. After the content is posted and shared on your website and across various social media platforms you wait for people flock to this content in droves and share it.

Personalize Your Outreach Emails — Without Being Cheesy or Fake

Pretty much everyone has received a form letter of some type in their lives. “Dear Friend,” they often begin, or with some other overly familiar greeting. Sometimes, these letters even insert your name at random intervals or mention something that the sender thinks they know about you.