In today’s digital age, content marketing is no longer a luxury. It’s absolutely necessary if you want to take your content to the next level by developing a better connection with your audience and reaching new prospects. If you take a look around, you’ll see content everywhere: corporate blogs, videos on Snapchat, pictures on Facebook and even simple Tweets are great examples.
You always wanted to be a writer, and your business blog has given you that chance. On your blog, you can publish whatever you like — tips and tricks for products, industry news, employee spotlights, and more. There’s only one catch: If you want anyone to read what you write, you have to work for it.
Ranking high in Google’s search results is a top priority for any website. There is a science to Guest Posting for SEO purposes. Considering that Google processes 40,000 search results every second — which is more than 3.5 million search results per day — you can be certain that your audience is using the search engine to navigate the web.
You hear the same advice all of the time: that you have to create quality content because quality equals more engagement. But that begs the question: What exactly does that mean?
There are so many different definitions of quality that it can feel like you have to jump through flaming hoops in order to create quality content and even then, you’re not getting the response you want.
When it comes to SEO for your content marketing, you probably think you have a good grasp on all the tricks. You’re doing keyword research, you’re using metadata correctly, your content is great, and you’re doing everything you can to promote it.
As many as half of all purchasing decisions are influenced by word-of-mouth. Nearly everyone is more likely to act based on a recommendation from someone that they trust and respect than they are to be influenced by advertising or marketing, which is why knowing how to Identify the right social media influencers has become such an important part of so many marketing plans.
By now, you’ve hopefully realized that in order for your business to be successful in content marketing, you need to have a strategy. Content is no longer something that you can think about occasionally with a blog or social post now and then. It deserves a much more focused effort.
By now, it’s no mystery that getting quality links to your content is a big part of a successful SEO strategy. When others link to your site, not only does the likelihood of getting traffic from that source increase, but you also help build your authority and credibility with the search engines, and in turn earn a higher ranking in the search results.
As a new content marketer, when you first realize the amount of content you’re going to need to create, your first response is probably something along the lines of “How am I ever going to come up with enough fresh ideas?” It can be a struggle to find fresh topics that keep the attention of your audience.
Usually, content is seen as a marketing strategy geared toward attracting new customers. We’ve all heard how a great blog post or social media feed can engage an audience and spur them to respond to your offers and become longtime customers. But what about your existing customers? How can you use your content to keep them satisfied with your business?
The fact is, content can actually be an important part of your customer service strategy.