Hashtags 101: #TipsforBetterTags

Hashtags 101: #TipsforBetterTags

Once only used on Twitter to help users find and participate in Twitter conversations, hashtags have become a ubiquitous part of life — even being used (to the chagrin of many) in actual face-to-face conversation. However you might feel about hashtags, though, they are here to stay and are an important part of a successful social marketing campaign.

Why Social Media Is the Key to Blogger Outreach

Undoubtedly, blogger outreach is a key part of your content marketing strategy — and potentially a very frustrating exercise. Bloggers are often some of the most important influencers in your industry, and strong relationships can help extend the reach of your content and improve your visibility among your audience.

3 Easy and Clever Ways to Build Backlinks

Backlinks are the foundation of any strong SEO strategy. The more high-quality sites that link to your site, the higher you rank in search results, and the more traffic you see to your site.

Building backlinks isn’t always easy, though, and some of the techniques that were popular even a few years ago (like buying links) are little more than an express lane to Google penalty land.