Are You Looking for Love in the Wrong Places? How to Identify the Right Social Media Influencers

As many as half of all purchasing decisions are influenced by word-of-mouth. Nearly everyone is more likely to act based on a recommendation from someone that they trust and respect than they are to be influenced by advertising or marketing, which is why knowing how to Identify the right social media influencers has become such an important part of so many marketing plans.

How to Improve Your Influencer Outreach by Setting Goals

Influencer outreach is a cornerstone of any successful content marketing strategy. Because word of mouth and personal recommendations are among the most powerful marketing tools there are, building relationships with those who have credibility and authority with your target audience is a cornerstone of your marketing success.

Improve Your Customer Service With Content

Usually, content is seen as a marketing strategy geared toward attracting new customers. We’ve all heard how a great blog post or social media feed can engage an audience and spur them to respond to your offers and become longtime customers.  But what about your existing customers? How can you use your content to keep them satisfied with your business?

The fact is, content can actually be an important part of your customer service strategy.

3 Easy and Clever Ways to Build Backlinks

Backlinks are the foundation of any strong SEO strategy. The more high-quality sites that link to your site, the higher you rank in search results, and the more traffic you see to your site.

Building backlinks isn’t always easy, though, and some of the techniques that were popular even a few years ago (like buying links) are little more than an express lane to Google penalty land.

How to Add Videos to Your Blog and Keep Readers Coming Back

By now, you’ve probably heard that if you add videos to your blog it's one of the best ways to attract readers and increase conversions. Videos can do so much more than the written word: They can be more engaging, explain complex concepts in a simpler way, provide a stronger representation of your brand, and even just help your followers get a better sense of your voice and your brand.

How to Increase the SEO Value of Your Landing Pages

Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.