By now, it’s no mystery that getting quality links to your content is a big part of a successful SEO strategy. When others link to your site, not only does the likelihood of getting traffic from that source increase, but you also help build your authority and credibility with the search engines, and in turn earn a higher ranking in the search results.
As a new content marketer, when you first realize the amount of content you’re going to need to create, your first response is probably something along the lines of “How am I ever going to come up with enough fresh ideas?” It can be a struggle to find fresh topics that keep the attention of your audience.
When someone says “You need a blog,” do you cringe? Feel guilty because you just haven’t gotten around to setting one up yet? Know that they are right, but you just don’t know what to blog about — and it’s not like you have time to keep up with a blog anyway?
If you feel this way, you aren’t alone.
About the Company
Seek Visibility is an online marketing company based in Las Vegas that provides link building, content marketing, and SEO services to companies of all sizes. Seek Visibility publishes expert content on some of the web’s most trusted and sought-after platforms, to help grow the brand recognition their clients need to reach current and future target demographics.
Bloggers have long known that Pinterest is an effective tool to grow your blog. Pinning content from your own blog, as well as from other sources, can help build your brand, drive traffic to your site, and grow your audience.
Yet in many cases, bloggers aren’t doing everything they can to increase their followers via Pinterest.
Ask anyone involved in marketing and they will tell you that publishing content is a key part of any strategy. More consumers make buying decisions based on articles than ads. The digital age has turned everyday people into product researchers, testers, and reviewers.
About two years ago, Google’s Matt Cutts sent shockwaves through the content marketing world when he said, “Guest blogging is dead.” Cutts’ based his assertion on a growing trend in guest blogging of low-quality articles and posts, which amounted to little more than spam.
In the world of digital marketing, it seems that everyone is talking about the concept of “relevant” content. “You have to post relevant content!” you hear the experts say. “If it’s not relevant, it’s just noise!”
The problem is, with all of their calls for relevancy, there isn’t a whole lot of explanation about what “relevant content” actually means.
Pretty much everyone has received a form letter of some type in their lives. “Dear Friend,” they often begin, or with some other overly familiar greeting. Sometimes, these letters even insert your name at random intervals or mention something that the sender thinks they know about you.