As a new content marketer, when you first realize the amount of content you’re going to need to create, your first response is probably something along the lines of “How am I ever going to come up with enough fresh ideas?” It can be a struggle to find fresh topics that keep the attention of your audience.

Guest blogging can be an important part of your strategy for building an audience for your blog. It can also be an exercise in frustration when you consistently hear “Thanks, but no thanks” from other blog owners, or worse, hear nothing back at all.

In the world of digital marketing, it seems that everyone is talking about the concept of “relevant” content. “You have to post relevant content!” you hear the experts say. “If it’s not relevant, it’s just noise!”

The problem is, with all of their calls for relevancy, there isn’t a whole lot of explanation about what “relevant content” actually means.