Hashtags 101: #TipsforBetterTags

Hashtags 101: #TipsforBetterTags

Once only used on Twitter to help users find and participate in Twitter conversations, hashtags have become a ubiquitous part of life — even being used (to the chagrin of many) in actual face-to-face conversation. However you might feel about hashtags, though, they are here to stay and are an important part of a successful social marketing campaign.

Why Social Media Is the Key to Blogger Outreach

Undoubtedly, blogger outreach is a key part of your content marketing strategy — and potentially a very frustrating exercise. Bloggers are often some of the most important influencers in your industry, and strong relationships can help extend the reach of your content and improve your visibility among your audience.

What Does It Mean to Be Active on Social Media — And Why Is It Important?

“The key to successful social media marketing is maintaining an active presence on social channels.”

How many times have you heard statements like that? It seems you’ve been told time and time again that you have to stay active on your social media accounts, but what does that really mean? Does it mean updating Facebook every few hours? Tweeting constantly? Blogging every day? Posting Instagram shots every few days?

The truth is, there is no universal definition of what it means to be active on social media, other than it requires more than simply setting up an account and then letting it languish between infrequent updates.

Content Promotion Is Not SEO

Many content marketers take the “build it and they will come” approach to content promotion. Does this sound familiar: You create some killer content, optimize it with all of your most important keywords, meta tags, and the like, then post it. After the content is posted and shared on your website and across various social media platforms you wait for people flock to this content in droves and share it.

5 Things You Should Do to Grow Your Blog with Pinterest

Bloggers have long known that Pinterest is an effective tool to grow your blog. Pinning content from your own blog, as well as from other sources, can help build your brand, drive traffic to your site, and grow your audience.

Yet in many cases, bloggers aren’t doing everything they can to increase their followers via Pinterest.