Want More Engagement? Get Real With Your Content

Want More Engagement? Get Real With Your Content

You hear the same advice all of the time: that you have to create quality content because quality equals more engagement. But that begs the question: What exactly does that mean?

There are so many different definitions of quality that it can feel like you have to jump through flaming hoops in order to create quality content and even then, you’re not getting the response you want.

Improve Your Customer Service With Content

Usually, content is seen as a marketing strategy geared toward attracting new customers. We’ve all heard how a great blog post or social media feed can engage an audience and spur them to respond to your offers and become longtime customers.  But what about your existing customers? How can you use your content to keep them satisfied with your business?

The fact is, content can actually be an important part of your customer service strategy.

What Does It Mean to Be Active on Social Media — And Why Is It Important?

“The key to successful social media marketing is maintaining an active presence on social channels.”

How many times have you heard statements like that? It seems you’ve been told time and time again that you have to stay active on your social media accounts, but what does that really mean? Does it mean updating Facebook every few hours? Tweeting constantly? Blogging every day? Posting Instagram shots every few days?

The truth is, there is no universal definition of what it means to be active on social media, other than it requires more than simply setting up an account and then letting it languish between infrequent updates.

Why Your Business Needs a Blog

Sometimes a small business may question the need for a blog on their website, especially if they only have a small informational type of site with only a handful of pages. They may think that they don’t have the time to manage a blog; they may not think that they have writing skills to consistently create new and engaging content, they may just not know how or where to begin.