One of the most important aspects of any content strategy is building influencer relationships. Partnering with those people who have a strong following and high levels of influence in your industry can help get your ideas and your brand in front of the right people and help your business grow.
Once upon a time, the best way to get attention for your company was to get a celebrity — an actor, athlete, musician, etc. — to endorse your products and share information with their devoted fans. These days, though you need to create worthwhile content for your audience.
As many as half of all purchasing decisions are influenced by word-of-mouth. Nearly everyone is more likely to act based on a recommendation from someone that they trust and respect than they are to be influenced by advertising or marketing, which is why knowing how to Identify the right social media influencers has become such an important part of so many marketing plans.
Influencer outreach is a cornerstone of any successful content marketing strategy. Because word of mouth and personal recommendations are among the most powerful marketing tools there are, building relationships with those who have credibility and authority with your target audience is a cornerstone of your marketing success.