Want More Engagement? Get Real With Your Content

Want More Engagement? Get Real With Your Content

You hear the same advice all of the time: that you have to create quality content because quality equals more engagement. But that begs the question: What exactly does that mean?

There are so many different definitions of quality that it can feel like you have to jump through flaming hoops in order to create quality content and even then, you’re not getting the response you want.

How to Improve Your Influencer Outreach by Setting Goals

Influencer outreach is a cornerstone of any successful content marketing strategy. Because word of mouth and personal recommendations are among the most powerful marketing tools there are, building relationships with those who have credibility and authority with your target audience is a cornerstone of your marketing success.

Improve Your Customer Service With Content

Usually, content is seen as a marketing strategy geared toward attracting new customers. We’ve all heard how a great blog post or social media feed can engage an audience and spur them to respond to your offers and become longtime customers.  But what about your existing customers? How can you use your content to keep them satisfied with your business?

The fact is, content can actually be an important part of your customer service strategy.

Why Social Media Is the Key to Blogger Outreach

Undoubtedly, blogger outreach is a key part of your content marketing strategy — and potentially a very frustrating exercise. Bloggers are often some of the most important influencers in your industry, and strong relationships can help extend the reach of your content and improve your visibility among your audience.

3 Easy and Clever Ways to Build Backlinks

Backlinks are the foundation of any strong SEO strategy. The more high-quality sites that link to your site, the higher you rank in search results, and the more traffic you see to your site.

Building backlinks isn’t always easy, though, and some of the techniques that were popular even a few years ago (like buying links) are little more than an express lane to Google penalty land.