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Improve Your Customer Service With Content

Usually, content is seen as a marketing strategy geared toward attracting new customers. We’ve all heard how a great blog post or social media feed can engage an audience and spur them to respond to your offers and become longtime customers.  But what about your existing customers? How can you use your content to keep them satisfied with your business?

The fact is, content can actually be an important part of your customer service strategy.

Why Social Media Is the Key to Blogger Outreach

Undoubtedly, blogger outreach is a key part of your content marketing strategy — and potentially a very frustrating exercise. Bloggers are often some of the most important influencers in your industry, and strong relationships can help extend the reach of your content and improve your visibility among your audience.

3 Easy and Clever Ways to Build Backlinks

Backlinks are the foundation of any strong SEO strategy. The more high-quality sites that link to your site, the higher you rank in search results, and the more traffic you see to your site.

Building backlinks isn’t always easy, though, and some of the techniques that were popular even a few years ago (like buying links) are little more than an express lane to Google penalty land.

How to Add Videos to Your Blog and Keep Readers Coming Back

By now, you’ve probably heard that if you add videos to your blog it's one of the best ways to attract readers and increase conversions. Videos can do so much more than the written word: They can be more engaging, explain complex concepts in a simpler way, provide a stronger representation of your brand, and even just help your followers get a better sense of your voice and your brand.

How to Increase the SEO Value of Your Landing Pages

Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.

How We Increased Our Email Responses By One Third

About the Company
Seek Visibility is an online marketing company based in Las Vegas that provides link building, content marketing, and SEO services to companies of all sizes. Seek Visibility publishes expert content on some of the web’s most trusted and sought-after platforms, to help grow the brand recognition their clients need to reach current and future target demographics.

What Does It Mean to Be Active on Social Media — And Why Is It Important?

“The key to successful social media marketing is maintaining an active presence on social channels.”

How many times have you heard statements like that? It seems you’ve been told time and time again that you have to stay active on your social media accounts, but what does that really mean? Does it mean updating Facebook every few hours? Tweeting constantly? Blogging every day? Posting Instagram shots every few days?

The truth is, there is no universal definition of what it means to be active on social media, other than it requires more than simply setting up an account and then letting it languish between infrequent updates.

Content Promotion Is Not SEO

Many content marketers take the “build it and they will come” approach to content promotion. Does this sound familiar: You create some killer content, optimize it with all of your most important keywords, meta tags, and the like, then post it. After the content is posted and shared on your website and across various social media platforms you wait for people flock to this content in droves and share it.

Why Your Business Needs a Blog

Sometimes a small business may question the need for a blog on their website, especially if they only have a small informational type of site with only a handful of pages. They may think that they don’t have the time to manage a blog; they may not think that they have writing skills to consistently create new and engaging content, they may just not know how or where to begin.