“The key to successful social media marketing is maintaining an active presence on social channels.”
How many times have you heard statements like that? It seems you’ve been told time and time again that you have to stay active on your social media accounts, but what does that really mean? Does it mean updating Facebook every few hours? Tweeting constantly? Blogging every day? Posting Instagram shots every few days?
The truth is, there is no universal definition of what it means to be active on social media, other than it requires more than simply setting up an account and then letting it languish between infrequent updates.