One of the most important aspects of any content strategy is building influencer relationships. Partnering with those people who have a strong following and high levels of influence in your industry can help get your ideas and your brand in front of the right people and help your business grow.
Once upon a time, the best way to get attention for your company was to get a celebrity — an actor, athlete, musician, etc. — to endorse your products and share information with their devoted fans. These days, though you need to create worthwhile content for your audience.