Who wouldn’t want to go viral and monetize the opportunity? Every business with a myriad of marketing tactics wish for it to go viral whether on social media or on the web.
A “viral” branding may be beneficial or detrimental to the business at hand, depending on the reasons why a certain effort is receiving so much attention.
Once upon a time, the best way to get attention for your company was to get a celebrity — an actor, athlete, musician, etc. — to endorse your products and share information with their devoted fans. These days, though you need to create worthwhile content for your audience.
As many as half of all purchasing decisions are influenced by word-of-mouth. Nearly everyone is more likely to act based on a recommendation from someone that they trust and respect than they are to be influenced by advertising or marketing, which is why knowing how to Identify the right social media influencers has become such an important part of so many marketing plans.
By now, you’ve hopefully realized that in order for your business to be successful in content marketing, you need to have a strategy. Content is no longer something that you can think about occasionally with a blog or social post now and then. It deserves a much more focused effort.
You’ve heard it a million times: Content is king. You know you need to produce blogs, social media posts, videos, etc., but you are struggling to get it done.
If a lack of time or knowledge was keeping you from getting other important business tasks done, like payroll or taxes, you would hire some outside help.
Sometimes negative responses are inevitable: You write a blog post based on your extensive research, and hit publish, thinking that it’s going to be exactly what your audience wants to read. And at first, the responses are positive, mostly kudos and thanks and a few thoughtful questions that spark discussion.
By now, it’s no mystery that getting quality links to your content is a big part of a successful SEO strategy. When others link to your site, not only does the likelihood of getting traffic from that source increase, but you also help build your authority and credibility with the search engines, and in turn earn a higher ranking in the search results.
As a new content marketer, when you first realize the amount of content you’re going to need to create, your first response is probably something along the lines of “How am I ever going to come up with enough fresh ideas?” It can be a struggle to find fresh topics that keep the attention of your audience.
We’ve all seen them as we scroll through our Facebook newsfeeds: Posts promising to shock and amaze us. You know the posts we’re talking about, the ones that are clearly designed to entice you to click, but rarely deliver on the amazement they promise.
Influencer outreach is a cornerstone of any successful content marketing strategy. Because word of mouth and personal recommendations are among the most powerful marketing tools there are, building relationships with those who have credibility and authority with your target audience is a cornerstone of your marketing success.
