Posting Relevant Content Is Important — But Do You Really Know What “Relevant” Means?

In the world of digital marketing, it seems that everyone is talking about the concept of “relevant” content. “You have to post relevant content!” you hear the experts say. “If it’s not relevant, it’s just noise!”

The problem is, with all of their calls for relevancy, there isn’t a whole lot of explanation about what “relevant content” actually means.