By now, you’ve probably heard that if you add videos to your blog it's one of the best ways to attract readers and increase conversions. Videos can do so much more than the written word: They can be more engaging, explain complex concepts in a simpler way, provide a stronger representation of your brand, and even just help your followers get a better sense of your voice and your brand.

Of all of the factors that go into boosting conversions, landing pages top the list of most important. A compelling offer is certainly a must, but the content and layout of your landing page can make a significant difference in how many people stick around and actually respond.

About the Company
Seek Visibility is an online marketing company based in Las Vegas that provides link building, content marketing, and SEO services to companies of all sizes. Seek Visibility publishes expert content on some of the web’s most trusted and sought-after platforms, to help grow the brand recognition their clients need to reach current and future target demographics.

Many content marketers take the “build it and they will come” approach to content promotion. Does this sound familiar: You create some killer content, optimize it with all of your most important keywords, meta tags, and the like, then post it. After the content is posted and shared on your website and across various social media platforms you wait for people flock to this content in droves and share it.

There have been several discussions about On Page SEO, but is it really that important? Well, the answer is, yes! Knowing that you need  to "on page" your site is sometimes easier said than done due to the overwhelming amount of information available on the internet.

About two years ago, Google’s Matt Cutts sent shockwaves through the content marketing world when he said, “Guest blogging is dead.” Cutts’ based his assertion on a growing trend in guest blogging of low-quality articles and posts, which amounted to little more than spam.